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Institute of Professional Education And Knowledge

The New Solution of Sales Management (Insurance and Investment Professionals) Module 1: How to do Heart Selling and Not Hard Selling

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Course Code
PE4200459

Start Date: 
To Be Advised

Hours
3.0

Level
Short Course

Application Form

Email
peak@vtc.edu.hk

Enquiry: 28361922

    CPD Programme

課程目標

本課程旨在提升保險業從業員在銷售管理方面的實戰技巧,透過運用創新

概念及思維,掌握顧客心理及期望,以高效銷售方式介紹你的保險及財務

計劃建議,從而提高顧客的購買動機,提升銷售業績。除了個人的實戰技

巧外,課程亦包涵建立MDRT團隊的精髓,讓你明白如何運用教練技能傳

承行之有效的系統化銷售概念予團隊成員,以共同攜手再創佳績。

 

課程內容

單元一:打動人心的銷售方式

  • 了解什麼是動機
  • 四大動機理論
  • 探索恐懼和慾望對消費者動機的影響
  • 建立消費者動機思維與期望理論的實踐
  • 創造消費者動機和設計激勵任務的方法

 

Teaching Language

All classes are conducted in Cantonese, supplemented with English terminology. (Except courses are specified conducted in English)

Continuing Professional Development (CPD)/Continuous Professional Training (CPT) hours

IA CPD Hours:                                 3

MPFA Non-core CPD Hours:          3

SFC CPT Hours:                              3

HKMA ECF CPD Hours                   3

 

 

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