Module Certificate in Customers' Needs and Market Positioning in the Catering Industry

Course Code

TI420007Q

Start Date:

To Be Advised

Hours

10.0

Level

Module Certificate

Application Form

Email

tao_miao@vtc.edu.hk

Enquiry: VTC Tao Miao Institute : 3989-7023

Module Intended Learning Outcomes :

On completion of the module, students are expected to be able to :

interpret the relationships between target customers' expectations and the positioning of catering products
analyse market segments of different catering business scenarios to formulate appropriate market positioning strategies

Entry Requirement :

Mature applicants i.e., those aged 23 or above, with at least 2 years relevant experience; OR
Five passes in HKCEE including English Language and Chinese Language, with at least 3 years relevant experience; OR
Five HKDSE subjects at Level 2 or above including Chinese Language and English Language, with at least 2 years relevant experience; OR
Equivalent to the above qualification.

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