Online Marketing with the latest development and highly popular mobile and social media has grown to be one of the primary communication channels on the internet. It has also become an essential component to many businesses to develop and focus their digital marketing strategies together with their conventional marketing. In addition, integration on web, mobile devices and social media forms a synergy that each one drives the other parts in order to deliver good customer experience.
The course is to take digital knowledge directly from industry experts to help to understand the latest trend and development of the digital marketing and learn hands to the real skills that drive your business and career forward to become a digital marketer and engineer.
Course Specialty
Design for those that have no prior I.T. background but want to maneuver and handle the digital marketing skillsets
Understand the latest trend and marketing intelligence from the cyber and online e-commerce and m-commerce
Truly hands-on experience with classroom personal devices and home practices on how to set up digital marketing campaign
Learn how to set up online marketing website and mobile apps upon completion of the course
Using Open Source and Public Viable platform to lower the set up cost
Taking industry experts from well-known vendors such as Googles to provide firsthand experience and support
Practical case studies sharing from startups and entrepreneurs
Module A: Creating a Credible and Professional Website
Objective: In this module, combined with theory and practical works help to setup a website/shopping cart and forum. You will learn from scratch to have you own web tools after this module and you can start to run your business consequently. Besides, digital marketing skills will be fully tailored on your web tools and you will also learn how to adjust to features in order to fit your own needs.
Class 1:
The Basic Elements of a website (5 hours)
- Explore the 8 reasons the necessity of a website and why it does matters
- Understanding your target online shoppers and web surfers
- The Dos and Don’ts for your website
- Online vs. Offline and how to complement each other
- How your website help to grow your business
- Case Studies
Web Site Design and Programming (10 hours)
Software: AppServ / Dreamweaver / Eclipse / Xcode
- Prerequisite Programming
- PHP / MySQL (Web Development)
- HTML5 / CSS (Web Development)
- Java / Obj-C (Mobile App Development)
- Setup a website
- Apply web hosting (Free hosting / Cloud hosting / Charge hosting)
- Apply domain
- Webpage development with basic HTML (Dreamweaver)
- Apply existing template and fast build-up
- Google Adsense advertisement installation
- Launch
- Hosting in China consideration
Class 2:
Open source Website (10 hours)
Software: Joomla / WordPress
- Open source web site installation
- Modification of the web site
- Apply extension
- Content management
- Google Adsense advertisement installation
Open source shopping cart (5 hours)
Software: OpenCart
- Open source shopping cart installation
- Modification of the shopping cart
- Apply extension
- Content management
- Link to different payment getway
- Google Adsense advertisement installation
- Logistic case study
Open source forum (5 hours)
Software: Discuss 7.x!
- Open source forum installation
- Modification of the forum
- Apply extension
- Google Adsense advertisement installation
- Content management
- Case study
Search Engine Optimization (5 hours)
- Google trend
- Google Adwords analysis
- Meta description
- Sitemap / sitemap builder
- registration to popular search engine
- PR value
Module B: Creating a Credible and Professional Mobile Marketing and APPS
Objective: After module A in which you acquired hands on experience on your web business tools, it is time to start to move to the big trend on mobile and social media marketing. In this module, you will learn from the beginning that how to develop a mobile app and how the app link with social media which combined with module A will form a business chain. Advanced skills like push notification and mobile ordering will be touched such that you canalways keep a good relationship with your customers.
Class 3: Understanding Mobile Marketing (5 hours)
- Harness the power of digital marketing as a core driver of the marketing strategy to your organization.
- Understand the foundation principles of digital marketing, and be able to distinguish between traditional and digital marketing.
- Learn how digital marketing tactics can be applied in order to develop an effective overall marketing strategy.
- Know the importance of measurement as a way of managing and analyzing your digital marketing campaigns.
- Case Studies
Class 4: Hands on Mobile and Social Media (35 hours)
Software: Eclipse / Xcode
- App development
- Basic mobile programming - Java / Obj-C
- Android app (JAVA & Eclipse)
- iOS app (Obj-C & XCode)
- Package and upload to play store and app store
- Statistics
- Pre-code App development
- Web-based app creation
- Package and upload to play store and app store
- App Inventor 2 android app development
- No coding is required
- Package and upload to play store and app store
- Mobile marketing (LAMP knowledge / app programming / Facebook fans page coding are required)
- Push notification for promotion
- Share content to Facebook
- Mobile ordering
- Interactive marketing activity between mobile app and facebook
- Understanding WeChat application development process (Not for HK citizen)
- Social media (Facebook / Twitter / Youtube / LinkedIn / QQ / Blog etc..)
- Understand each characteristics
- Facebook fans page creation
- Social media API application with existing website (PHP coding is required)
- Analyze Your Audiences
- Case study & strategy
