Creative Thinking Techniques for Business and Personal Enhancement (Insurance Professionals) Workshop Module 4: Creative Selling Skills

Course Code:

SC-1763-09

Start Date:

To Be Advised

Hours:

5.0

Level:

Short Course

Application Form

Email:

peak@vtc.edu.hk

Enquiry:

2836 1922

Objective (This course provides Chinese objective only)

認識創意思考的過程，學習增強創意思考的技巧
-.加強建立創意的自信心
-.認識邏輯解難、創意解難的異同及方式
-.創意解難於複雜生意問題上的應用
-.透過去除創意障礙，以增強人際關係與個人成効
-.運用創意思考工具，提升生產力

Content (This course provides Chinese contents only)

-.保險業創意銷售背景
-.創意抵禦「不正確」、重塑自我、免被淘汰、創意永不止息
-.保險創意銷售模式
-.如何運用創意吸引保險業準客戶
-.保險業準客戶為何購買
-.如何運用創意將抗拒變成生意－抗拒是購買的原因、預期問題並準備應對
-.時空考慮－時機、對象、主力支援者
-.應用用家經驗
-.合成與改革
-.成功銷售
-.保險專業人士創意及語言的力量
-.自我分析
-.創意的力量－聯想與改變方向、應用立體(3D)思考法、創意盒的力量
-.語言的力量－簡易語言、清晰陳述、平衡正反觀點
-.創意與創新的成功關鍵
-.心態
-.環境
-.系統
-.創意案例分享

Teaching Language

All classes are conducted in Cantonese, supplemented with English terminology.(Except courses are specified conducted in English)

Continuing Professional Development (CPD)/Continuous Professional Training (CPT) hours

IA CPD Hours:	5
MPFA Non-core CPD Hours:	5
SFC CPT Hours:	5

Course Code	Programme	Level
SC-1760-09	Creative Thinking Techniques for Business and Personal Enhancement (Insurance Professionals) Workshop Module 1: What is Creativity?	Short Course
SC-1761-09	Creative Thinking Techniques for Business and Personal Enhancement (Insurance Professionals) Workshop Module 2: The Innovation Process	Short Course
SC-1762-09	Creative Thinking Techniques for Business and Personal Enhancement (Insurance Professionals) Workshop Module 3: Creative Thinking Tools & Techniques	Short Course

Language

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Creative Thinking Techniques for Business and Personal Enhancement (Insurance Professionals) Workshop Module 4: Creative Selling Skills