Social Listening for Online Marketing

Introduction

Social media can provide your company with a wealth of information about what your customers—and competitors—really think about your organization. At the start, this course will recap the evolution of online marketing and how it increases the business revenue. You’ll then learn how to incorporate social listening in your organization's marketing strategy and how to set up your social listening dashboard and tune into the right online conversations. A practical illustration of how social listening can be applied to tap into customer's expectation, sentiment and aspiration will help you create superior customer experience of your brand.

Target Audience

• Anyone who wants to keep abreast of their marketing skills in social listening
• Management or marketers who wants to improve their business earning potential by adopting social listening in their business

Pre-requisite

• Basic IT user skills

Content

1. Storm Clouds Gather

Set the scene by putting forth the notion of networked economy - the complex world we are in.  Specific topics including but not limited to

• Maturity of Information and Communication Technology
• One Minute in the Cyber World
• The Mobile Dynamics
• Dominance of Millennials
• The Digital Landscape

2. Once upon a Time

A recap of the evolution of Online Marketing and its current status.  Specific topics including but not limited to

• Evolution of Online Marketing
• The AIDA Model
• The Impact of Online Marketing
• The SWOT of Online Marketing

3. Que Sera Sera

An elaboration of how Online Marketing is creating value to businesses.  Specific topics including but not limited to

• The real value of Online Marketing
• The centre of marketing future

4. Social Listening in a Nutshell

An account of the various characteristics of Social Listening.  Specific topics including but not limited to

• The Long and Short of Social Listening
• Listening and Learning
• The Vulnerability of listening

5. Can you Read my Mind

A practical illustration of how Social Listening can be applied to tap into customer's expectation, sentiment and aspiration.  Specific topics including but not limited to

• Social Listening Freebies
• Selecting the right Tools
• Social Listening Bait
• Social Listening Capabilities

6. Game Changer

An elaboration of how Social Listening can be deployed at an enterprise level to create superior customer experience