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    Home > Programme Search Result > Programme Detail
    Programme Detail
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    Programme Code : PE4200404
    Level : Short Course
    Programme Title : Certificate in Strategic Business Analysis using Big Data
    Commencement Date : 2020-08-04
    Contact Hours : 15
    Fee : $ 2,800.00
    Enquiry : Mr. Cliff Chu
    Tel.: 2836 1898
    E-mail: cliffchu@vtc.edu.hk
    Mr. Kento Tsang
    Tel.: 2919 1429
    E-mail: ttk2018@vtc.edu.hk
    Email : ttk2018@vtc.edu.hk
    Attachment : Application Form
    Programme Information General Information Relevant Programmes Progression Path Seminars Schedule
    Programme Information



    The course aims to provide students with knowledge in strategic analysis by using Big Data technique. Participants are expected to understand the concept of big data and strategic analysis, and implementation of strategic analysis by data visualization tool. The programme provides an insight on how business world is using Big Data to improve their business models.


    Target Audience

    Those who are interested to apply big data and data analytics skills to strategic business analysis



    To benefit most from the course, participants are expected to have basic knowledge in descriptive analysis, predictive analysis and management.



    Course Contents


    1.  Understand the concept of strategic analysis and Big Data

    • Objectives of strategic analysis
    • Basic metrics
    • Big Data foundation
    • Apply Big Data concept in strategic analysis

    2.  Main steps of strategic analysis

    • Step of analysis
    • KPI,
    • goal,
    • objectives
    • Metrics and Dimension

    3.  Measurement and implementation plan

    • Components of measurement plan
    • Components of implementation plan
    • Case study of designing plans

    4.  Implement strategic analysis by data visualization tools.

    • Useful Models for Strategic Analysis
    • Strategic analysis representation by Tableau
    • Dashboard design for Strategic Analysis
    • Reading Technique for Strategic Analysis Dashboard


    Speaker Profile

    Mr Benson Lau has ample experience in the training and application of data science and analytics. He is the Lead Trainer of the IVE Big Data Team who have accomplished great achievements in various big data competitions.


    Programme Director
    Cliff Chu
    Institute of Professional Education And Knowledge 高峰進修學院     Disclaimer |  Privacy |  Corruption Prevention Policy  
    Address: 9/F, VTC Tower, 27 Wood Road, Wanchai, Hong Kong.     Enquiry: 2836 1922     Email: peak@vtc.edu.hk
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