
	Course Schedule and Contents
	Lecture I Date: 1 Dec 2020 (Tue) Time: 14:00-15:30 Webinar via Zoom	Topic: IP Rights in Business and Understanding Trademarks ² Introduction of types of IP and importance of IP rights (IPRs) ² What is a trademark and its differences between business registrations and domain names ² How trademarks protect your brand ² Registrable marks and unregistrable marks ² Protection of trademarks and enforcement for infringements Speaker: Ms. Patsy Lau
	Lecture II Date: 1 Dec 2020 (Tue) Time: 15:45-17:15 Webinar via Zoom	Topic: Importance of Copyright and Designs in Digital Age ² Importance of copyright and designs for creative industries ² What do copyright and designs protect and their validity ² Protection of copyright and designs and enforcement for infringements ² Points to note on copyright and designs in digital world Speaker: Mr. Anthony Tong
	Lecture III Date: 2 Dec 2020 (Wed) Time: 14:00-15:30 Webinar via Zoom	Topic: How Patent Protects Your Invention ² Understanding the functions of patents ² How to manage your patent portfolio? What is a patent pool? ² Protection of patents and enforcement for infringements ² Points to note on new patent system in Hong Kong: - original grant patent system for standard patents - short-term patent system Speaker: Dr. Jacqueline Lui
	Lecture IV Date: 2 Dec 2020 (Wed) Time: 15:45-17:15 Webinar via Zoom	Topic: Basic Concepts of IP Trading ² What is IP Trading ² IP as business application tools – Assignment, Licensing and Franchising, Research collaboration ² Keys to maximize returns and minimize risks of IP transaction - auditing IP assets - IP due diligence - valuation of IP assets ² Updates on tax incentives for IP Trading Speaker: Ms. Anita Leung
	Speakers
	Ms. Patsy Lau Ms. Lau is an IP partner at Deacons, and she is dual-qualified in Hong Kong and California. She serves as a council member of the Hong Kong Institute of Trade Mark Practitioners, for which she also served as the President between 2009 and 2011. Ms. Lau specialises in the protection of international and regional trade mark portfolios of well-known brands in finance, telecommunications, consumer products, luxury goods, and pharmaceuticals. She has extensive experience in conducting trade mark audits and in advising on brand management. Ms. Lau’s practice also includes advising on commercial transactions, and complex trade mark disputes and negotiations.

	Mr. Anthony Tong Mr. Tong has been practicing law since 1990. He is the Managing Partner of Robin Bridge & John Liu. Mr. Tong’s practice includes assisting clients on, inter alia, technology transfer and commercialization. He has also supervised and conducted numerous trade mark, copyright and patent proceedings in Hong Kong, China, the US, Europe and Australia. Mr. Tong is appointed as a member of the Board of Directors of the Government-founded Hong Kong Applied Science and Technology Research Institute Company Limited (ASTRI) on 21 October 2020. He was also the Deputy Chairman of the Copyright Tribunal of the Hong Kong Government, and has successfully completed the maximum 6-year term on 30 November 2017.

	Dr. Jacqueline Lui Dr. Lui, President of Eagle IP Group, has been practicing in the patent field for more than 20 years. Beside her own life science specialization, Jackie specializes in cross-jurisdiction patent prosecution, and has been involved in advising Fortune 500 companies and HK/Nasdaq listed companies on IP-related matters including strategic planning, patent drafting and prosecution, portfolio management, due diligence and enforcement worldwide. She has assisted several clients in building patent portfolios for listing on the US, UK, and HK stock market. Dr. Lui is also the founding and current President of The Hong Kong Institute of Patent Practitioners Limited (HIPP).

	Ms. Anita Leung Ms. Leung is a solicitor and consultant of David Lo & Partners. She has been a legal practitioner for more than 30 years, advising both local and multinational companies on the full spectrum of both contentious and non-contentious intellectual property and information technology work, including but not limited to mergers, acquisition and commercialization of IP assets, internal IP audits, pre-IPO due diligence, joint ventures, research collaboration, licensing, franchising and distribution etc. She assists clients to establish brand management and protection programs and provides them with strategy and advice on regional and cross border enforcement of their IP rights on all levels, litigating on copyright, trademark, design and patent disputes.

	Course Information
	Course Structure Course consists of 4 lectures, 1 hour and 30 minutes per lecture, total 6 hours Course Format Webinar via Zoom Language Cantonese, supplemented with English terms Award Participants will receive a certificate awarded by the organiser upon completion of the entire course (4 lectures). Fee $50 for members of “IP Manager Scheme”; $100 for non-members Registration Registration Form Places are limited Priority in registration for the course will be given to enterprise which joined the “IP Manager Scheme PLUS” The organiser reserves the final rights to change the course details and arrangements. This training course is registered as a CPD course of the Law Society of Hong Kong (3 points per day; 6 points in total). This training course is registered as a CPD course of the Hong Kong Mediation Centre (1.5 points per lecture; 6 points in total). Enquiry Hotline: (852) 2836 1350 Enquiry Email: ipmtp@vtc.edu.hk