2919-1545 (Mr. Matt Chan) 2836-1898 (Mr. Cliff Chu)
查询电邮: firstname.lastname@example.org / email@example.com
Online Marketing with the latest development and highly popular mobile and social media has grown to be one of the primary communication channels on the internet. It has also become an essential component to many businesses to develop and focus their digital marketing strategies together with their conventional marketing. In addition, integration on web, mobile devices and social media forms a synergy that each one drives the other parts in order to deliver good customer experience.
The course is to take digital knowledge directly from industry experts to help to understand the latest trend and development of the digital marketing and learn hands to the real skills that drive your business and career forward to become a digital marketer and engineer.
Design for those that have no prior I.T. background but want to maneuver and handle the digital marketing skillsets
Understand the latest trend and marketing intelligence from the cyber and online e-commerce and m-commerce
Truly hands-on experience with classroom personal devices and home practices on how to set up digital marketing campaign
Learn how to set up online marketing website and mobile apps upon completion of the course
Using Open Source and Public Viable platform to lower the set up cost
Taking industry experts from well-known vendors such as Googles to provide firsthand experience and support
Practical case studies sharing from startups and entrepreneurs
Module A: Creating a Credible and Professional Website
Objective: In this module, combined with theory and practical works help to setup a website/shopping cart and forum. You will learn from scratch to have you own web tools after this module and you can start to run your business consequently. Besides, digital marketing skills will be fully tailored on your web tools and you will also learn how to adjust to features in order to fit your own needs.
The Basic Elements of a website (5 hours)
- Explore the 8 reasons the necessity of a website and why it does matters
- Understanding your target online shoppers and web surfers
- The Dos and Don’ts for your website
- Online vs. Offline and how to complement each other