Mr. Kento Tsang
Tel.: 2919 1429
E-mail: ttk2018@vtc.edu.hk
Introduction
The landscape of marketing continues to evolve — especially in the digital economy. Leveraging the capabilities of digital technologies in the networked Cyber economy will enable corporations to harness the full capabilities of the business to deliver the best customer experience. This course would prepare you to reinforce the principles of how digital marketing is transforming business dynamics for company success.
Target Audience
Anyone who are interested to explore an abreast of recent development in the digital marketing and make business online for company growth.
Prerequisite
Basic exposure to marketing and IT user skills
Course Contents
1. The Cyber Economy
2. The Power of Social Media
3. The Customer Journey
4. It’s all in the Design
5. Foundation and Approach to Social Media Marketing
6. Navigating toward successful Social Media Marketing
7 Case Study and Discussion
Medium of Instruction
Cantonese supplemented with English terms
Speaker Profile
Mr. Benny Yim
Mr. Benny Yim is the Vice Principal of the HK Institute of Financial Education and a professional trainer in the financial services and cyber economy space over ten years of experience. His goal is to integrate his natural savvy into the area of banking and finance. Benny kept rejuvenating himself throughout his career in banking, operation, process, marketing and information management. His expertise as well as excellent interpersonal skills enables him to effectively deliver his concepts, skills and knowledge to different corporate clients.
