Make Good Use of Social Engineering in 4P Marketing (Insurance and Investment Professionals) Module 2 - How to Create Value by Collaboration between Buyer and Seller?

Content

- “Customer” vs “Scarer” and “Value” vs “Price”

- Techniques of Features Selling

- Techniques of Affordance Selling (James Gibson)

- Ways to get rid of the Curse of “Price”

- Collaboration between buyer-and-seller to create Value

- Case Study and application of concepts in this module

Teaching Language

All classes are conducted in Cantonese, supplemented with English terminology. (Except courses are specified conducted in English)

Continuing Professional Development (CPD)/Continuous Professional Training (CPT) hours

IA CPD Hours:                                 2

MPFA Non-core CPD Hours:          2

SFC CPT Hours:                              2

HKMA ECF CPD Hours                   -