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Institute of Professional Education And Knowledge

Winning Strategies for China & SEA Cross-Border E-commerce

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Course Code
PE4200333

Start Date: 
To Be Advised

Hours
7.5

Level
Short Course

Application Form

Enquiry:
Mr. Cliff Chu Tel.: 2836 1898 E-mail: cliffchu@vtc.edu.hk   Mr. Kento Tsang Tel.: 2919 1429 E-mail: ttk2018@vtc.edu.hk

   

Course Content

  1. eCommerce trend
  • Marketing 4.0 in the Digital Economy
  • eCommerce Development Trend in PRC with Traffic Generation Strategy
  1. ASEAN eCommerce Platform, Application and Operation Model including
  • Wechat
  • LAZADA
  • JD.ID
  • M2C
  1. Effective marketing tools
  • Wechat OA
  • Wechat Store

 

Course Fee:

$1,800

 

Medium of Instruction

Cantonese supplemented with English terms

 

Duration

7.5 hours, 3 lessons of 2.5 hours each

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