Status message
This post has been added to your bookmarks
Aim:
To master AI-powered content creation, personal branding, and social selling on key platforms (LinkedIn, Facebook, etc.) for financial professionals.
Course Outline:
1. Build a strong personal and corporate brand using social media.
2. Generate high-impact content (articles, videos, posts) using GenAI tools.
3. Develop a social selling strategy to attract and retain clients digitally.
4. Learn best practices for engaging HNW clients on social platforms.
5. Gain hands-on experience through real-world exercises and case studies
Teaching Language
All classes are conducted in Cantonese, supplemented with English terminology. (Except courses are specified conducted in English)
Continuing Professional Development (CPD)/Continuous Professional Training (CPT) hours
IA CPD Hours: 3
MPFA Non-core CPD Hours: 3
SFC CPT Hours: 3
HKMA ECF CPD Hours 3
