商业管理专业文凭 (PDBM)

QF Level: 4
QR Registration Number: 14/002697/L4
Validity Period: From 1 April 2014 to 30 April 2027

Programme Aims:
This programme offers a flexible part-time learning route to students who are working in, or intending to enter into financial, marketing and other business services industries. The programme enables the students to acquire both theoretical and practical knowledge in the business management topics in order to enhance their professional and academic knowledge, advance to bachelor degree programmes and achieve life-long learning.

Programme Objectives:

• Provide students an understanding of integrative knowledge and skills in business management for various business contexts;

• Build up students’ capacity of resolving business-related problems in various organisations effectively; and;

• Prepare students for further education and professional development in the business sector.

Programme Intended Learning Outcomes:

On completion of the programme, students will be able to:

• Analyse business issues and suggest feasible solutions with the application of fundamental theories, concepts and practices in the core areas of business management, economics, accounting and marketing;

• Analyse management functions, principles and processes that contribute to the achievement of organisational goals;

• Define, analyse and solve structured and unstructured problems for business development of organisations in a variety of business contexts; and

• Work and collaborate with business professionals and different stakeholders in making business decisions.

Programme Features:

• Education for All: mature candidates, aged 23 or above with at least 2 years' relevant full-time working experience are welcome to apply

• Provides Pathway to Honours Bachelor Degree: graduates are eligible to enter the final year of the BA (Hons) Business Administration* co-offered by Coventry University and PEAK

Flexible Modular Structure:

• Satisfactory completion of the programme requires the completion of all modules within 4 years.

•  8 modules of 10 lectures each. 3 hours per session, total 30 hours at weekday evening or weekend afternoon.

Programme Structure:
The programme consists of 8 modules including 6 core modules and 2 elective modules

Core Modules
623B2 Management Theory and Practice (1)
PBA40005 Business Economics
PBA40006 Business Statistics
626B2 Business Organisation (1)
627B2 Financial Accounting & Management Accounting
629B2 Marketing Strategy

Elective Modules
PBA40007 Contemporary Business Communication
622B2 Hong Kong Business Law
663B2 Financial Management
PBA40003 Human Resources Management
PBA40008 Digital Technologies in Business Management
630B2 Buying Behaviour

(1) Students must complete both 623B2 and 626B2 to fulfill the CEF reimbursement requirement for CEF course “33Z110540”

All candidates must have 3 years of relevant full-time work experience or above and finish one designated elective module in the program, please call us for more details.

Medium of Instruction
English supplemented with Cantonese