專業演講技巧系列(保險及金融專業人士)單元二：高效寫作與演講 (以網上虛擬形式(Zoom)上課)

(此課程簡介只提供英文版)

目標 Objective

The objective of this module is to enhance the writing and presentation skills of insurance and financial professionals, enabling them to communicate complex information clearly and persuasively. By the end of this module, participants will be able to craft compelling written content and deliver it effectively, ensuring their messages are impactful and easily understood by their audience.

課程大綱 Course Outline

1. How to Tailor your Key Message in an Organized Fashion
2. Compose a Compelling Opening Paragraph
3. Choose the Right Word to Ensure Maximum Impact and Clarity
4. Writing Clear and Engaging Email and Letter
5. Present Data to Support your Writing