課程目標 (此課程目標只提供英文版)
Customer relationship management (CRM), customer loyalty and customer centricity are all variations of a great idea – knowing your customers and understanding their needs. CRM is the key competitive strategy you need to stay focused on the needs of your customers and to integrate a customer-facing approach throughout your organization.
In facing new competition and new business challenges, participants will learn how to become “Customer-focused” instead of Product-centric. How creating high value customers and maintaining long-term profitable customers can lead to successes in insurance industry
內容 (此課程內容只提供英文版)
-.What is Customer Relationship Management (CRM)?
-.Why CRM helps?
-.Understanding the strategic value and benefits of CRM to the Insurance Industry
-.Insurance Customer / Agent Segmentation Module
-.Customer Pyramids
-.Insurance industry case study, analysis and discussion
-.Workshop on Segmentation and Customer Pyramids
