市場策略

Chinese, Traditional
Canceled: 
CEF: 
0
Course Code: 
629B2
Discipline: 
Business & Management
Discount Type: 
.00
Email: 
natalieycm@vtc.edu.hk
Fee: 
$4,040.00
Full: 
0

Entry Requirements:

  • Five HKDSE subjects at Level 2 or above, including English and Chinese Languages with 2 or more years' relevant full-time work experience; or 
  • Five HKCEE subjects at Grade E/Level 2 or above, including English* and Chinese Languages with 3 or more years' relevant full-time work experience; or 
  • Completion of a QF Level 3 programme that is deemed acceptable to the respective Programme Committee; or 
  • Relevant Recognition of Prior Learning (RPL) qualification(s) at QF Level 3 or above AND a pass in an admission interview; or 
  • Other relevant verifiable prior learning and/or work experience that is/are deemed appropriate by respective Programme Committee AND a pass in an admission interview.
[* Applicants who took HKCEE English Language in 2006 or before should have attained Grade E or above (Syllabus B) / Grade C or above (Syllabus A)] 
 
 
[Entry requirements for mature applicants are: Aged 23 years old or above with at least 2 years of relevant full-time work experience subject to a satisfactory admission interview.]

Continuing Education Fund

  • This course has been included in the list of reimbursable courses under the Continuing Education Fund. The mother course (Professional Diploma in Business Management) of this module is recognised under the Qualifications Framework (QF Level 4)
  • CEF Course Code: 33Z110567
  • Reimbursement requirements: Eligible applicants can apply for fee reimbursement upon successful completion of each CEF reimbursable course, i.e. (i) met the minimum attendance requirement of 70% AND (ii) attained at least 40% of both overall Continuous Assessment and End-of-Module Assessment marks AND (iii) attained an overall mark of 50% or above. For details, please visit CEF Website at https://www.wfsfaa.gov.hk/cef .
[* Applicants who took HKCEE English Language in 2006 or before should have attained Grade E or above (Syllabus B) / Grade C or above (Syllabus A)] 
 
 
[Entry requirements for mature applicants are: Aged 23 years old or above with at least 2 years of relevant full-time work experience subject to a satisfactory admission interview.]
Name: 
市場策略
New Course: 
0
NTTS: 
MPFA Core: 
0
non-MPFA core: 
0
IA: 
0
SFC: 
0
Law Society: 
0
Progression: 
Graduates of Professional Diploma in Business Management (PDBM) may be eligible to articulate to a well-known overseas university.
 
Tech Lang: 
ENG
Seminar Date: 
Monday, January 1, 1900
QF Level: 
0
Search Level: 
Module Certificate
Only Member Apply: 
cpd_hr: 
0
cou_coucef_code: 
33Z110567

(此課程內容只提供英文版本)

Module Intended Learning Outcomes:

On completion of the module, learners are expected to be able to:

  1. explain the interrelationship between managing marketing programmes and marketing environment in building consumer relationships;
  2. analyse marketing information using relevant marketing tools and theories for effective market positioning;
  3. identify the characteristics and applications of the marketing mix components for various targeted segments; and
  4. formulate and evaluate marketing strategies for business organisations.

Learning Contents:

1. The marketing basics
2. The marketing environment
3. Consumer behaviour
4. Analyzing the marketing opportunities
5. Selecting the target markets
6. The product strategy
7. The placing strategy
8. The promotion strategy
9. The pricing strategy
10. Direct and On-line marketing
11. CRM for marketing

Medium of Instruction
English supplemented with Cantonese

cou_real_id: 
711718387
cou_id: 
17183
coucl_real_id: 
302020385
coucl_schedule: 

Apr 8, 15, 22, 29<br>May 6, 13, 20, 27<br>Jun 3, 10<br>Apr 8, 15, 22, 29<br>May 6, 13, 20, 27<br>Jun 3, 10

coucl_start_date: 
Tuesday, April 8, 2025 - 08:00
cou_coucpd_id: 
No
EAA: 
0
coucl_enr_status: 
1
csv_update_datetime: 
Thursday, March 13, 2025 - 19:55
coucl_status: 
0

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