市場策略
Tel: 2836 1822
Ms. Anne Ip (Programme Secretary)
Tel: 2836 1839
Email: anneip@vtc.edu.hk
Fax: 2891 5707
(此課程內容只提供英文版本)
Module Intended Learning Outcomes:
On completion of the module, learners are expected to be able to:
- explain the interrelationship between managing marketing programmes and marketing environment in building consumer relationships;
- analyse marketing information using relevant marketing tools and theories for effective market positioning;
- identify the characteristics and applications of the marketing mix components for various targeted segments; and
- formulate and evaluate marketing strategies for business organisations.
Learning Contents:
1. The marketing basics
2. The marketing environment
3. Consumer behaviour
4. Analyzing the marketing opportunities
5. Selecting the target markets
6. The product strategy
7. The placing strategy
8. The promotion strategy
9. The pricing strategy
10. Direct and On-line marketing
11. CRM for marketing
Medium of Instruction
English supplemented with Cantonese
(此課程內容只提供英文版本)
Entry Requirements:
- Five HKDSE subjects at Level 2 including English Language and Chinese Language, plus 2 years’ relevant full-time work experience; OR
- Five HKCEE subjects at Grade E / Level 2 including English Language# and Chinese Language, plus 3 years’ relevant full-time work experience; OR
- Equivalent; OR
- Mature applicants, i.e. those aged 23 or above with 2 or more years of relevant full-time work experience, may also be admitted subject to a satisfactory admission interview.
#HKCEE English Language taken in 2006 or before should be at Grade E or above (Syllabus B) / Grade C or above (Syllabus A)
Continuing Education Fund
- This is a CEF-Approved course. This course has been added to the list of reimbursable courses for the Continuing Education Fund (Continuing Education Fund No.: 33Z110567). Applicants must complete this course and meet at least 70% attendance requirements and 50% or more of the course assessment.
- This course has been included in the list of reimbursable courses under the Continuing Education Fund. The mother course (Professional Diploma in Business Management) of this module is recognised under the Qualifications Framework (QF Level 4).
| 課程編號 | 課程 | 程度 | |
|---|---|---|---|
| 621B2 | 商業傳意 | 單元證書 | |
| 622B2 | 香港商業法 | 單元證書 | |
| 623B2 | 管理學理論與實踐 | 單元證書 | |
| 624B2 | 經濟學 | 單元證書 | |
| 625B2 | 統計及數據分析 | 單元證書 | |
| 626B2 | 商業組織 | 單元證書 | |
| 627B2 | 財務及管理會計 | 單元證書 | |
| 663B2 | 工商財務管理 | 單元證書 | |
| PBA40003 | 人力資源管理 | 單元證書 | |
| PBA40005 | 商業經濟學 | 單元證書 | |
| PBA40006 | 商業統計及數據分析 | 單元證書 | |
| PBA40007 | 當代商業傳意 | 單元證書 | |
| PBA40008 | 數碼科技商業管理 | 單元證書 |
(此課程內容只提供英文版本)
Graduates of Professional Diploma in Business Management (PDBM)* will be eligible to enter the final year of the BA (Hons) Business Administration# co-offered by the Coventry University and SHAPE. The study location is PEAK.
Coventry University, UK (http://www.coventry.ac.uk) – Coventry University is a forward-looking University with a tradition as a provider of high quality education and a focus on multidisciplinary research. In the recent teaching quality assessments conducted by the Quality Assurance Agency (QAA) of the UK, the teaching in the Coventry University was rated in the ‘excellent’ range for a wide range of their provision.
* All candidates must have 3 years of relevant full-time work experience or above
# Registration No. (Non-Local Higher and Professional Education (Regulation) Ordinance): 251732
# It is a matter of discretion for individual employers to recognize any qualification to which this programme may lead.
| 2022/07/15 | Jul 15, 22, 29 Aug 5, 12, 19, 26 Sep 2, 9, 16 |