Mr. Kento Tsang
Tel.: 2919 1429
E-mail: ttk2018@vtc.edu.hk
(此課程目標只提供英文版)
Introduction
The course aims to provide students with knowledge in strategic analysis by using Big Data technique. Participants are expected to understand the concept of big data and strategic analysis, and implementation of strategic analysis by data visualization tool. The programme provides an insight on how business world is using Big Data to improve their business models.
Target Audience
Those who are interested to apply big data and data analytics skills to strategic business analysis
Prerequisites
To benefit most from the course, participants are expected to have basic knowledge in descriptive analysis, predictive analysis and management.
Course Contents
1. Understand the concept of strategic analysis and Big Data
Objectives of strategic analysis
Basic metrics
Big Data foundation
Apply Big Data concept in strategic analysis
2. Main steps of strategic analysis
Step of analysis
KPI,
goal,
objectives
Metrics and Dimension
3. Measurement and implementation plan
Components of measurement plan
Components of implementation plan
Case study of designing plans
4. Implement strategic analysis by data visualization tools.
Useful Models for Strategic Analysis
Strategic analysis representation by Tableau
Dashboard design for Strategic Analysis
Reading Technique for Strategic Analysis Dashboard
Speaker Profile
Mr Benson Lau has ample experience in the training and application of data science and analytics. He is the Lead Trainer of the IVE Big Data Team who have accomplished great achievements in various big data competitions.
Speaker Profile
Mr Benson Lau has much experience in the training and application of data science and analytics. He is also the Lead Trainer of the IVE Big Data Team in various big data competitions. The team members accomplished great achievements in different big data competitions such as the first prize and second prize in TipDM Cup Data Analysis Vocational Skills Competition co-organized by TipDM and National University Big Data Education Alliance
