AI + Social Media: Leadership Strategies for the New Era Module 3: Digital Marketing & Social Selling with GenAI

Course Code:

PE4200904

Start Date:

To Be Advised

Hours:

3.0

Level:

Short Course

Application Form

Email:

peak@vtc.edu.hk

Enquiry:

28361922

Aim:

To master AI-powered content creation, personal branding, and social selling on key platforms (LinkedIn, Facebook, etc.) for financial professionals.

Course Outline:

1. Build a strong personal and corporate brand using social media.

2. Generate high-impact content (articles, videos, posts) using GenAI tools.

3. Develop a social selling strategy to attract and retain clients digitally.

4. Learn best practices for engaging HNW clients on social platforms.

5. Gain hands-on experience through real-world exercises and case studies

Teaching Language

All classes are conducted in Cantonese, supplemented with English terminology. (Except courses are specified conducted in English)

Continuing Professional Development (CPD)/Continuous Professional Training (CPT) hours

IA CPD Hours: 3

MPFA Non-core CPD Hours: 3

SFC CPT Hours: 3

HKMA ECF CPD Hours 3

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