(This course provides Chinese introduction only)
本課程旨在讓學生全面瞭解中國領先的社交電子商務平臺之一的小紅書及其與保險業的相關性。學生將探索小紅書的基礎知識，包括其使用者人口統計、內容創作和行銷策略。此外，他們還將瞭解保險從業員如何有效利用小紅書作為粉絲經營平臺，建立品牌知名度並吸引潛在客戶。本課程旨在幫助學生理解小紅書獨特生態系統並將創新行銷技術應用於保險業的知識和技能。
1. 如何有效運用小紅書拓展保險業生意
2. 瞭解保險業的小紅書營運模式與受歡迎主題
3. 認識小紅書平臺守則及法規
4. 學習小紅書功能操作
5. AI 筆記內容製作
6. 如何令用戶互動與粉絲粘性增強
7. 學習精准粉絲引流與私域轉化
8. 分析成功案例與策略提煉
Enrollment
- Enrollment of virtual CPD programmes can only be made through VTC’s Continuing & Professional Education website (https://cpe.vtc.edu.hk/en). The programme fees must be paid online by Credit Card (Visa / Master). Only enrollment with completed information and payment will be processed.
- Applicants should upload* a copy of your Hong Kong Identity (HKID) Card / Passport / Travel Document, or valid visa / entry permit for study issued by the Immigration Department of the Hong Kong Special Administrative Region (HKSAR) during the enrollment process for identity verification purpose. The uploaded image should only show your full name in both English and Chinese with your photo. Other personal information must be covered.
* File size shall be less than 4 MB. File format shall be in jpg, jpeg, pdf or png.
- All places are allocated on a first-come-first-served basis. Incomplete forms and forms received without payment will not be processed.
Notification of Class Commencement
Successful applicants will be notified of the class confirmation and relevant information by email at least 7 working days## before class commencement. Login information including Meeting ID and Passcode, and Student Login ID will be sent to students by email 3 working days## before class commencement. Please contact us at 2836 1906 if you do not receive the notification and/or login information 3 working days## before the class commencement.
## Working days (exclusive of Saturdays, Sundays and Public Holidays)
Applicants should ensure their digital devices be equipped with a video camera and connected to a stable network before enrolling the virtual CPD Programme.
Students are required to show themselves in front of the camera throughout the lesson, otherwise the CPD / CPT hours will be deducted.
Certificate
Students who have participated in PEAK’s CPD short courses via virtual classrooms and achieved an attendance rate of 80% or higher may download their certificates from PEAK’s website (www.peak.edu.hk) starting from the 6th working day upon completion of the respective courses. The certificates shall be downloaded within three months from the date of course completion.
Please note that students should choose to download their certificates from our website or have their certificates sent by ordinary post during the online application process. Once students have chosen the mail delivery option, they will not be able to download their certificates via online means. The certificates will be sent to their registered local correspondence address within 14 working days from the date of course completion. PEAK will not be responsible for any loss in mailing.
