| Customer relationship management (CRM), customer loyalty and customer centricity are all variations of a great idea – knowing your customers and understanding their needs. CRM is the key competitive strategy you need to stay focused on the needs of your customers and to integrate a customer-facing approach throughout your organization.
In facing new competition and new business challenges, participants will learn how to become “Customer-focused” instead of Product-centric. How creating high value customers and maintaining long-term profitable customers can lead to successes in insurance industry | 
