消费行为
电邮:
natalieycm@vtc.edu.hk
查询:
Mr. Gary Leung (Programme Director)
Tel: 2836 1822
Ms. Natalie Yau (Programme Secretary)
Tel: 2919 1515 Fax: 2891 5707
Tel: 2836 1822
Ms. Natalie Yau (Programme Secretary)
Tel: 2919 1515 Fax: 2891 5707
Module Intended Learning Outcomes:
On completion of the module, learners are expected to be able to:
- dentify the types of consumer buying decisions and discuss the significance of consumer involvement;
-
explain the role and impact of individual, psychological, social and cultural factors in consumer decision-making and buying behaviour; and
- apply consumer behaviour concepts to the strategic process of market segmentation, and to the decision related to setting target markets, positioning and marketing mix.
Learning Contents:
1. Introduction to consumer behaviour
2. Environmental Influences on consumer behaviour
3. Individual determinants of consumer behaviour
4. Information processing
5. Consumer decision making process
6. Consumerism
7. Influencing consumer behaviour
8. Cross-cultural aspects of consumer behaviour
9. Organisational-buyer behavior
Entry Requirements:
- Five HKDSE subjects at Level 2 or above, including English and Chinese Languages with 2 or more years' relevant full-time work experience; or
- Five HKCEE subjects at Grade E/Level 2 or above, including English* and Chinese Languages with 3 or more years' relevant full-time work experience; or
- Completion of a QF Level 3 programme that is deemed acceptable to the respective Programme Committee; or
- Relevant Recognition of Prior Learning (RPL) qualification(s) at QF Level 3 or above AND a pass in an admission interview; or
- Other relevant verifiable prior learning and/or work experience that is/are deemed appropriate by respective Programme Committee AND a pass in an admission interview.
[* Applicants who took HKCEE English Language in 2006 or before should have attained Grade E or above (Syllabus B) / Grade C or above (Syllabus A)]
[Entry requirements for mature applicants are: Aged 23 years old or above with at least 2 years of relevant full-time work experience subject to a satisfactory admission interview.]
Continuing Education Fund
- This course has been included in the list of reimbursable courses under the Continuing Education Fund. The mother course (Professional Diploma in Business Management) of this module is recognised under the Qualifications Framework (QF Level 4)
- CEF Course Code: 33Z137562
- Reimbursement requirements: Eligible applicants can apply for fee reimbursement upon successful completion of each CEF reimbursable course, i.e. (i) met the minimum attendance requirement of 70% AND (ii) attained at least 40% of both overall Continuous Assessment and End-of-Module Assessment marks AND (iii) attained an overall mark of 50% or above. For details, please visit CEF Website at https://www.wfsfaa.gov.hk/cef .
| 课程编号 | 课程 | 程度 | |
|---|---|---|---|
| 622B2 | 香港商业法 | 单元证书 | |
| 623B2 | 管理学理论与实践 | 单元证书 | |
| 626B2 | 商业组织 | 单元证书 | |
| 627B2 | 财务及管理会计 | 单元证书 | |
| 629B2 | 市场策略 | 单元证书 | |
| 630B2 | 消费行为 | 单元证书 | |
| 663B2 | 工商财务管理 | 单元证书 | |
| PBA40003 | 人力资源管理 | 单元证书 | |
| PBA40005 | 商业经济学 | 单元证书 | |
| PBA40006 | 商业统计及数据分析 | 单元证书 | |
| PBA40007 | 当代商业传意 | 单元证书 | |
| PBA40008 | 数码科技商业管理 | 单元证书 | |
Graduates of Professional Diploma in Business Management (PDBM)* will be eligible to enter the final year of the BBA (Bachelor of Business Administration (Hons))"# co-offered by the Coventry University and SHAPE. The study location is PEAK.
Coventry University, UK (http://www.coventry.ac.uk) – Coventry University is a forward-looking University with a tradition as a provider of high quality education and a focus on multidisciplinary research. In the recent teaching quality assessments conducted by the Quality Assurance Agency (QAA) of the UK, the teaching in the Coventry University was rated in the ‘excellent’ range for a wide range of their provision.
* All candidates must have 3 years of relevant full-time work experience or above and finish one designated elective module in the program, please call us for more details.
# Registration No. (Non-Local Higher and Professional Education (Regulation) Ordinance): 251732
# It is a matter of discretion for individual employers to recognize any qualification to which this programme may lead.