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Certificate in Strategic Business Analysis using Big Data

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课程编号: 
PE4200404

开课日期: 
即将公布

上课时数: 
15.0

程度: 
短期课程

申请表

电邮: 
ttk2018@vtc.edu.hk

   

(此课程内容只提供英文版)

Introduction

 

The course aims to provide students with knowledge in strategic analysis by using Big Data technique. Participants are expected to understand the concept of big data and strategic analysis, and implementation of strategic analysis by data visualization tool. The programme provides an insight on how business world is using Big Data to improve their business models.

 

Target Audience

Those who are interested to apply big data and data analytics skills to strategic business analysis

 

Prerequisites

To benefit most from the course, participants are expected to have basic knowledge in descriptive analysis, predictive analysis and management.

 

 

Course Contents

 

1.  Understand the concept of strategic analysis and Big Data

  • Objectives of strategic analysis
  • Basic metrics
  • Big Data foundation
  • Apply Big Data concept in strategic analysis

2.  Main steps of strategic analysis

  • Step of analysis
  • KPI,
  • goal,
  • objectives
  • Metrics and Dimension

3.  Measurement and implementation plan

  • Components of measurement plan
  • Components of implementation plan
  • Case study of designing plans

4.  Implement strategic analysis by data visualization tools.

  • Useful Models for Strategic Analysis
  • Strategic analysis representation by Tableau
  • Dashboard design for Strategic Analysis
  • Reading Technique for Strategic Analysis Dashboard

 

Speaker Profile

Mr Benson Lau has ample experience in the training and application of data science and analytics. He is the Lead Trainer of the IVE Big Data Team who have accomplished great achievements in various big data competitions.

 

Speaker Profile

 

Mr Benson Lau has much experience in the training and application of data science and analytics. He is also the Lead Trainer of the IVE Big Data Team in various big data competitions. The team members accomplished great achievements in different big data competitions such as the first prize and second prize in TipDM Cup Data Analysis Vocational Skills Competition co-organized by TipDM and National University Big Data Education Alliance

 

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