Module Intended Learning Outcomes:
On completion of the module, learners are expected to be able to:
1. analyse macro-economic and micro-economic problems using appropriate theoretical models and quantitative methods;
2. evaluate the implications for different types of market structures for business organisations;
3. apply the concepts of national income, money and banking and international trade to measure the economic activities in Hong Kong; and
4. explain and interpret macro-economic data for realistic issues and phenomena of an economy.
Learning Contents:
1. Principles of Economics
2. Economic Theory
3. Interdependence and the Gains from Trade
4. The Market Forces of Supply and Demand
5. Elasticity and Its Application
6. Supply, Demand, and Government Policies
7. Consumers, Producers, and the Efficiency of Markets
8. Externalities
9. Public Goods and Common Resources
10. The Cost of Production
11. Profit Maximization
12. Monopoly
13. Measuring a Nation’s Income
14. Production and Growth
15. Savings, Investment, and the Financial System
16. Unemployment and Its Natural Rate
17. The Monetary System
18. Money Growth and Inflation
19. Aggregate Demand and Aggregate Supply
20. The Influence of Monetary and Fiscal Policy on Aggregate Demand
Medium of Instruction
English supplemented with Cantonese
Graduates of Professional Diploma in Business Management (PDBM)* will be eligible to enter the final year of the BA (Hons) Business Administration# co-offered by the Coventry University and SHAPE. The study location is PEAK.
Coventry University, UK (http://www.coventry.ac.uk) – Coventry University is a forward-looking University with a tradition as a provider of high quality education and a focus on multidisciplinary research. In the recent teaching quality assessments conducted by the Quality Assurance Agency (QAA) of the UK, the teaching in the Coventry University was rated in the ‘excellent’ range for a wide range of their provision.
* All candidates must have 3 years of relevant full-time work experience or above
# Registration No. (Non-Local Higher and Professional Education (Regulation) Ordinance): 251732
# It is a matter of discretion for individual employers to recognize any qualification to which this programme may lead.