Make Good Use of Social Engineering in 4P Marketing (Insurance and Investment Professionals) Module 3 - Promotion from Customer’s Perspective

Course Code:

PE4200577

Start Date:

To Be Advised

Hours:

2.0

Level:

Short Course

Application Form

Email:

peak@vtc.edu.hk

Enquiry:

28361922

Content

- The prerequisite of negotiation - Empathy

- Personalized Product - Tailor-made

- Localized Product- On-site-fabrication

- Meeting customer in “me-too” angle

- Case Study and application of concepts from this module

Teaching Language

All classes are conducted in Cantonese, supplemented with English terminology. (Except courses are specified conducted in English)

Continuing Professional Development (CPD)/Continuous Professional Training (CPT) hours

IA CPD Hours: 2

MPFA Non-core CPD Hours: 2

SFC CPT Hours: 2

HKMA ECF CPD Hours -

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